Drilling

Drilling

In 1960 in the article “Marketing Myopia” published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell...
Happy New Year

Happy New Year

We hope 2020 will turn out to be a fantastic Year of the Rat for everybody; that you will all be scooting about hither and thither in prosperous endeavours. Here at Moran Towers, we’re feeling effects of lounging around doing pretty little for two weeks. From next...
Merry Christmas

Merry Christmas

Dear All, Many thanks for reading the Moran Actually blog in 2019. Writing it has reminded me of why I do certain things and helped me focus on others for the future. Wherever you are and whatever you do, I hope some of what we’ve written has been of some use. We...
Euro Zone

Euro Zone

We have been on our travels again. October saw us in Frankfurt, for the Book Fair, promoting our materials, working with friends and making new ones. It’s always a fun time, but the spaces in the aisles hint at changes in the distribution of print. From there we flew...