To a Healthy New Year

To a Healthy New Year

This is what we sent out on December 30th this year: “We hope 2020 will turn out to be a fantastic Year of the Rat for everybody; that you will all be scooting about hither and thither in prosperous endeavours.” Instead, all our hopes were fantastically...
Maximum ELT

Maximum ELT

A G D The change it had to come. Synchronous, asynchronous, blended, flipped, virtual, augmented. These terms have been around for a long time. People have learned online for a long time. For many years, before Covid, expensive schools told us face-to-face was better...
Illusory superiority

Illusory superiority

Lots of school owners say they run their schools to cater to the needs of their students. In a survey in 1981, 93% of U.S. drivers rated themselves as having above-average driving skills. This is obviously impossible. It demonstrates illusory superiority and shows how...
Drilling

Drilling

In 1960 in the article “Marketing Myopia” published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell...
Destroying Education

Destroying Education

  In August I took part in MOOSE – massive open online sessions – facilitated by Online Teaching Japan. OTJ arose as teachers organised to help each other to transition online during the COVID-enforced lockdown. It’s a great group. This is the session...