by Simon Moran | Dec 31, 2020 | Uncategorized
This is what we sent out on December 30th this year: “We hope 2020 will turn out to be a fantastic Year of the Rat for everybody; that you will all be scooting about hither and thither in prosperous endeavours.” Instead, all our hopes were fantastically...
by Simon Moran | Dec 17, 2020 | Uncategorized
A G D The change it had to come. Synchronous, asynchronous, blended, flipped, virtual, augmented. These terms have been around for a long time. People have learned online for a long time. For many years, before Covid, expensive schools told us face-to-face was better...
by Simon Moran | Dec 10, 2020 | English Schools, Personal
Lots of school owners say they run their schools to cater to the needs of their students. In a survey in 1981, 93% of U.S. drivers rated themselves as having above-average driving skills. This is obviously impossible. It demonstrates illusory superiority and shows how...
by Simon Moran | Nov 27, 2020 | Business, English Schools, Personal
In 1960 in the article “Marketing Myopia” published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell...
by Simon Moran | Oct 3, 2020 | English Schools
In August I took part in MOOSE – massive open online sessions – facilitated by Online Teaching Japan. OTJ arose as teachers organised to help each other to transition online during the COVID-enforced lockdown. It’s a great group. This is the session...
