by Simon Moran | Jun 7, 2021 | Business, English Schools
In his 2015 TED talk, Bill Gross, the founder of Idealab, looked at why start-ups succeed or fail. He looked at 200 companies, and concluded that, rather than the idea, the team, the business model or the funding, timing was the most important difference in success...
by Simon Moran | Nov 27, 2020 | Business, English Schools, Personal
In 1960 in the article “Marketing Myopia” published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell...
