Illusory superiority

Illusory superiority

Lots of school owners say they run their schools to cater to the needs of their students. In a survey in 1981, 93% of U.S. drivers rated themselves as having above-average driving skills. This is obviously impossible. It demonstrates illusory superiority and shows how...
Drilling

Drilling

In 1960 in the article “Marketing Myopia” published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell...
Destroying Education

Destroying Education

  In August I took part in MOOSE – massive open online sessions – facilitated by Online Teaching Japan. OTJ arose as teachers organised to help each other to transition online during the COVID-enforced lockdown. It’s a great group. This is the session...
Running a School: How to be Idle, Part 2

Running a School: How to be Idle, Part 2

The second in an occasional, irreverent series looking at the lesser-reported charms of school ownership. After struggling out of bed just before noon, you probably have a coffee. This is a good idea. Don’t even think about all those systems and history that have gone...