Drilling

Drilling

In 1960 in the article “Marketing Myopia” published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell...
Destroying Education

Destroying Education

  In August I took part in MOOSE – massive open online sessions – facilitated by Online Teaching Japan. OTJ arose as teachers organised to help each other to transition online during the COVID-enforced lockdown. It’s a great group. This is the session...
Running a School: How to be Idle, Part 2

Running a School: How to be Idle, Part 2

The second in an occasional, irreverent series looking at the lesser-reported charms of school ownership. After struggling out of bed just before noon, you probably have a coffee. This is a good idea. Don’t even think about all those systems and history that have gone...