Running a School: Systems, Part 8

Your strategic objective should have indicated how you will be doing business. Let’s assume you are the foreign, native-English-speaking teacher-owner-operator (TOO) of the aforementioned English school, teaching general English and test prep to adults and children....

Advertising for English Schools, part 2

There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you...

Advertising for English Schools, part 1

In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others. These figures are very...

Marketing for English Schools

In last week’s blog, we defined some marketing concepts. So how does all this apply to English schools? Before starting out, you need to look at the market very carefully – what does it have, what is it missing, what gaps can you fill, and how can you deliver? It may...