by Simon Moran | Oct 29, 2018 | English Schools
Although the title of this article says ‘Marketing’, it’s not really as simple as that. To get their message out and then get bums on seats, school owners have to consider the following: branding, marketing, advertising and sales. So, what’s the difference?...
by Simon Moran | Oct 15, 2018 | English Schools
You need to be able to show prospective students what you will teach them and how they will progress. A solid curriculum is a good idea, and it’s probably a good idea not to write it yourself from scratch, no matter how much you want to. There are not many people who...
by Simon Moran | Oct 8, 2018 | English Schools
Once you’ve opened your school, and you have a stream of new enquiries, you need to be sure you can sign them up. How will you do that? Up to now you may have been a great teacher. You now also need to be a great salesperson. You need to be able to show prospective...
by Simon Moran | Oct 1, 2018 | English Schools
In 1998 I wasn’t sure how long I would stay in Japan, or what direction I would go, with or without my new school. Either way, I had a busy year. As soon as I started advertising, the phone rang often and over 80% of prospective students signed up. I also had...
by Simon Moran | Sep 17, 2018 | English Schools
A good location can help a school really take off; a bad one can sink it without trace, very quickly. Not only is the general area important, but the exact location within that area. What is right for your target market? If you are concentrating only on B2B and...
