by Simon Moran | Dec 17, 2018 | English Schools
Last week we mentioned income, salary, rent and pricing. The other stats to look at are: Capacity: How many bums on seats could the school actually get, and what percentage of that is filled? At Modern English we use the term ‘seat’ as a restaurant would use the term...
by Simon Moran | Dec 10, 2018 | English Schools
One way to get into your own school is to buy an existing one. Given the often-transient nature of school owners, schools come on the market quite frequently. Whether they are good or not, only close inspection will reveal. When you find a school for sale, you’ll need...
by Simon Moran | Nov 26, 2018 | English Schools
There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you...
by Simon Moran | Nov 19, 2018 | English Schools
In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others. These figures are very...
by Simon Moran | Nov 5, 2018 | English Schools
In last week’s blog, we defined some marketing concepts. So how does all this apply to English schools? Before starting out, you need to look at the market very carefully – what does it have, what is it missing, what gaps can you fill, and how can you deliver? It may...
