by Simon Moran | Nov 27, 2020 | Business, English Schools, Personal
In 1960 in the article “Marketing Myopia” published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell...
by Simon Moran | Oct 3, 2020 | English Schools
In August I took part in MOOSE – massive open online sessions – facilitated by Online Teaching Japan. OTJ arose as teachers organised to help each other to transition online during the COVID-enforced lockdown. It’s a great group. This is the session...
by Simon Moran | Jul 10, 2020 | Uncategorized
Running a school in a time of crisis In my time in Japan as a school owner, we have seen several crises. The SARS epidemic, a massive drop in the market, the NOVA collapse, the Lehman shock, the Tohoku earthquake and tsunami, Fukushima and the fallout and, of course,...
by Simon Moran | Mar 25, 2020 | Business, English Schools
Leaving Cairns we headed a little further north and stayed at Port Douglas, then turned around and headed back down south, stopping off at beaches and flying kites, before arriving back in Sydney, and my old job at the CB Hotel. So much for the Never Again...
by Simon Moran | Mar 16, 2020 | Business
We put thoughts of anarchy and fears of violent intrusion behind us, got back on the bus and headed further up north. Stopping off at Bundaberg, the Whitsundays, Magnetic Island, and a series of islands, landmarks and beautiful spots where Captain Cook and his crew...
