We’re not quite getting started on the systems just yet.

First comes your mission, vision and values statement.

This may well be one of the hardest things you’ve done. I certainly found it very difficult.

A few years ago we restructured to form a parent company which sits on top of our brands.

I appointed an outside expert, who had 30 years of change management experience, to oversee this. She advised me to follow the steps and create a mission, vision and values statement. She gave me various examples from existing companies, and we sat down and talked about where we were, where I wanted us to go, how I wanted to get there and what I thought was important we did, but didn’t yet do.

This really made me think about what I wanted to do with the company and our brands. Focusing on what I wanted us to do and what not to do allowed us to cut some non-performing, difficult areas and people in our business.

The mission, vision and values statement gives a clear message to communicate to your investors, customers and staff. It should form the core of what you do, and what you offer. It will remind you what you wanted to do in the first place, and how your thoughts have developed as you have gained experience, and objectives for planning. When it comes time to sell, you have a clear blueprint for a buyer, and a strap line for your marketing.

Our results can be seen here:


There are lots of examples below and many others online.

Take time out of your daily routine and think about what you do now, the blue sky thinking of where you want to be in the future, and how you are going to get there. Refine those thoughts into short phrases and single words.

I certainly didn’t find it easy. But: Just do it.



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If you would like help systemising your business or anything else, please get in touch.