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Maximum ELT

Maximum ELT

A G D The change it had to come. Synchronous, asynchronous, blended, flipped, virtual, augmented. These terms have been around for a long time. People have learned online for a long time. For many years, before Covid, expensive schools told us face-to-face was better...

Illusory superiority

Illusory superiority

Lots of school owners say they run their schools to cater to the needs of their students. In a survey in 1981, 93% of U.S. drivers rated themselves as having above-average driving skills. This is obviously impossible. It demonstrates illusory superiority and shows how...

Drilling

Drilling

In 1960 in the article "Marketing Myopia" published by the Harvard Business Review, Ted Levitt wrote, “No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole. That’s what you should sell them.” In 2018 in...

Destroying Education

Destroying Education

  In August I took part in MOOSE - massive open online sessions - facilitated by Online Teaching Japan. OTJ arose as teachers organised to help each other to transition online during the COVID-enforced lockdown. It’s a great group. This is the session I lead....

M, M, M, M, My Corona

Running a school in a time of crisis In my time in Japan as a school owner, we have seen several crises. The SARS epidemic, a massive drop in the market, the NOVA collapse, the Lehman shock, the Tohoku earthquake and tsunami, Fukushima and the fallout and, of course,...