by Simon Moran | Oct 1, 2018 | English Schools
In 1998 I wasn’t sure how long I would stay in Japan, or what direction I would go, with or without my new school. Either way, I had a busy year. As soon as I started advertising, the phone rang often and over 80% of prospective students signed up. I also had...
by Simon Moran | Sep 17, 2018 | English Schools
A good location can help a school really take off; a bad one can sink it without trace, very quickly. Not only is the general area important, but the exact location within that area. What is right for your target market? If you are concentrating only on B2B and...
by Simon Moran | Sep 10, 2018 | English Schools
Having made the decision to leave the shackles, or as you may yet come to see it, the safety, of regular, paid employment, new ELL entrepreneurs are faced with a decision to make about how to go forward. It may be too costly to fund the opening of a new school and...
by Simon Moran | Sep 3, 2018 | News
I was never a particularly happy employee. In 1998, I left the last job I ever had and started on my own. I’ve had some successes and some failures, and these all led to where we are today. This is how it started. It was the final straw. When I asked for paid...
